The traditional billboard is a staple of marketing campaigns across the globe. It’s a cost-effective advertising method that can reach mass audiences and generate brand awareness, product recall and, when executed properly, direct traffic to brick and mortar stores and online shopping experiences.
However, as digital advertising has become a more prominent part of many marketers’ strategies, the role of print has been in decline. As a result, some brands have been looking for new ways to leverage printed materials in their marketing campaigns. One popular way to do this is through the use of Walking Billboards. Essentially, these are people that wear large rear advertising panels and a smaller front facing panel and circulate in areas of high foot traffic often close to the businesses they’re promoting.
In order to make an impact and stand out from the crowd, it’s important that your team of Walking Billboards are well-trained and able to speak clearly and professionally. As well as being able to answer any questions, they should also be able to utilise the visuals on their panel to highlight key features and benefits of your business or service.
Whether you’re a plumbing company, taxi firm, furniture store or fish and chip shop this type of outdoor advertising is a great way to increase footfall to your premises as it can target local communities, commuters or even tourists passing by. Not only does it allow you to reach a broad audience but your team can also act as ambassadors of your brand by wearing your logo and creating trust, reliability and loyalty with the public.
Aside from their ability to reach a wide audience, one of the main advantages that Walking Billboards offer over other forms of out-of-home advertising is that they are contextually relevant. When a billboard is seen by a consumer, it should align with the context of their experience at that point in time (e.g. a restaurant ad on an interstate). This makes the ad less intrusive and more likely to be seen and absorbed by consumers.
One of the best screen printing company in Salt Lake City, such as Affordable-Printing, will have years of experience with apparel printing and can help companies choose the right style, color and ink to create an outstanding image that is sure to last. Contact us today to find out more about the benefits of our team’s expertise in this area.