A well-designed sign, wrap or decal makes a big impact. It engages, persuades and connects with customers. But more importantly, it creates “top-of-mind awareness” for a business’ products or services.

But creating a striking, memorable design is easier said than done. Many small-business owners struggle with how to effectively state their message on signage that attracts and converts customers.

Using a combination of color, graphics and text is one way to make your message pop. A recent survey of small-business owners found that 64 percent of millennials placed value on creativity in the design of signs and graphics. This contrasts with baby boomers, who ranked legibility as the most important feature in an engaging sign or decal.

The best signage communicates a brand’s personality, culture and values to potential customers. For example, a sign for an outdoor concert may use bright colors, tropical images and cheerful fonts to evoke a sense of summer fun. This type of cohesive design supports the purpose of the event and provides a clear message that is easy to understand. The same goes for a sign that promotes a local company’s service offerings. The unified image of the brand creates a positive impression with customers that can influence their purchasing decisions.

When it comes to creating impactful signage for your business, hiring a professional signage company in Fresno is essential. These shops specialize in designing, producing, and installing high-quality vinyl signs and graphics that can elevate your brand visibility and attract customers. In this article, we will explore the key factors to consider when hiring a vinyl signs and graphics shop to ensure you make the right choice.